Western University of Health Sciences Communications & Office of Public Affairs Western University of Health Sciences
Communications & Office of Public Affairs

University Style Guide

 

The Publications/Graphics and Branding department serves as an in-house full-service design firm. Our services include ­publications design, logo usage and branding, and we work with you on your project from the idea stage through final development. Our ­award-winning graphic designers have the education and experience to give you better product at lower cost, much easier than if you did it yourself. We can create ­everything from a simple postcard to full color marketing collateral,  banners, signage, and specialty graphic work. We use the preferred platform (Mac) and software within the design and  printing industries including Adobe Creative Suite. We also support Quark Xpress. This manual is accurate as of August, 2011. For most recent ­information about WesternU, consult ­www.westernu.edu or call the publications ­department at 469-5612.

 

 

This is the official university policy

 

A5.35.0.2 — University Publications shall serve as the design and approval point for marketing, recruitment and ­promotional print and photocopied communications that will be distributed off campus by mail or any other means and for projects intended for broad university distribution. University Publications must be contacted.

 

The Board of Trustees authorizes University Communications and Publications to produce a Graphics Standards Manual. The manual will be developed with the approval of University administration and determines standard and appropriate print and electronic representations of the University logo and all branding and identity issues in University print and electronic media.  All colleges and departments will abide by these ­standards.

 

University Publications provides graphic design services for printed materials for the many clients at the university. Our graphic artists develop projects from idea stage to finished printed products with client budgetary allowances. University Publications has developed the Graphics Standards Manual for use in developing all University publications and for requirements in the use of the University logo. All publications that represent the University, the colleges, and all of our programs come through Publications.