{"id":1872,"date":"2025-10-15T22:23:25","date_gmt":"2025-10-15T22:23:25","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/iss\/?page_id=1872"},"modified":"2025-12-01T22:24:05","modified_gmt":"2025-12-01T22:24:05","slug":"edma","status":"publish","type":"page","link":"https:\/\/www.westernu.edu\/iss\/edma\/","title":{"rendered":"Enterprise Data Management and Analytics"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/iss\/images\/hec-2016-drone.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/www.westernu.edu\/iss\" class=\"inline-block hover:underline\">Division of Institutional Shared Services<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\">Enterprise Data Management and Analytics (EDMA)<\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\">Enterprise Data Management and Analytics (EDMA)<\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"flex flex-wrap md:flex-row-reverse md:items-center app-gutter\">\n      <div class=\"md:w-6\/12 xl:w-7\/12 app-gutter pl-16\">\n        <div class=\"rounded-5 md:rounded-8 md:h-560 bg-red\">\n                                  <img decoding=\"async\" class=\"w-full h-256 md:h-560 object-cover rounded-5 md:rounded-8 transform -translate-y-10 -translate-x-8 md:-translate-y-18 md:-translate-x-16\" src=\"\/media\/iss\/061323-campus-flowers-002.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"Flowers, building.\">\n                  <\/div>\n      <\/div>\n\t\t\t<div class=\"md:w-6\/12 xl:w-5\/12 mt-32 md:mt-0 px-12 md:pr-40 lg:px-80\">\n\t\t\t\t<div class=\"md:pb-40\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"text-lockup text-lockup--default\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-red-light\">Data Management<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-red\">and Analytics<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-black\">Enterprise Data Management and Analytics provides centralized data services, analysis and reporting, data governance, data education around data literacy and best practices for the entire WesternU community.  Key current and future initiatives in EDMA include building and managing the institutional data warehouse, facilitating the Data Governance Subcommittee, coordinating data stewardship, and building a data culture at the university. <br \/>\r\n <br \/>\r\nWesternU employees can access internal information about EDMA, our services and initiatives by visiting the <a href=\"http:\/\/analytics.westernu.edu\">EDMA Portal<\/a>.  Students and external constituents can reach us via email at <a href=\"mailto:analytics@westernu.edu\">analytics@westernu.edu<\/a><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"relative my-48 md:my-72\" vue-app>\n  <div class=\"container\">\n        <app-accordion class=\"px-24 lg:w-4\/5 mx-auto\">\n              <app-accordion-item class=\"accordion-group block leading-1 opt-1\" content-class=\"accordion-group__panel wysiwyg-content\">\n          <template #accordion-trigger=\"{ href, visible, setRef, clickHandler }\">\n            <a :href=\"'#' + href\" \n              :ref=\"setRef\"\n              :class=\"['accordion-group__button scroll-mt-160', {'accordion__trigger_active': visible}]\"\n              @click.stop.prevent=\"clickHandler\"\n            >\n            <span class=\"block py-10\">\n              What do we mean by Enterprise?\n            <\/span>\n            <span class=\"accordion-group-icon relative flex w-56 h-56 ml-20 justify-center items-center bg-black rounded-full flex-shrink-0\">\n                            <span class=\"w-16 icon-chevron-down\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z\"\/><\/svg>\n              <\/span>\n              <span class=\"w-16 icon-chevron-up\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 105.4c12.5-12.5 32.8-12.5 45.3 0l192 192c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L256 173.3 86.6 342.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l192-192z\"\/><\/svg>\n              <\/span>\n                          <\/span>\n            <\/a>\n          <\/template>\n          <template #accordion-content>\n            <p>There have been a lot of activity on the data and analytics front in the last few years at WesternU, but most of that activity has been local.\u00a0 Individual colleges, programs, or departments have worked hard on initiatives that meet important needs.\u00a0 We\u2019d like to build on that momentum by bringing collaborative effort and integrated data to the whole of WesternU.\u00a0 EDMA lives in Institutional Shared Services, alongside other enterprise-wide services, so we can bring important data and analytics services to the entire campus community.<\/p>\n\n          <\/template>\n        <\/app-accordion-item>\n              <app-accordion-item class=\"accordion-group block leading-1 opt-1\" content-class=\"accordion-group__panel wysiwyg-content\">\n          <template #accordion-trigger=\"{ href, visible, setRef, clickHandler }\">\n            <a :href=\"'#' + href\" \n              :ref=\"setRef\"\n              :class=\"['accordion-group__button scroll-mt-160', {'accordion__trigger_active': visible}]\"\n              @click.stop.prevent=\"clickHandler\"\n            >\n            <span class=\"block py-10\">\n              What is Data Management?\n            <\/span>\n            <span class=\"accordion-group-icon relative flex w-56 h-56 ml-20 justify-center items-center bg-black rounded-full flex-shrink-0\">\n                            <span class=\"w-16 icon-chevron-down\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z\"\/><\/svg>\n              <\/span>\n              <span class=\"w-16 icon-chevron-up\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 105.4c12.5-12.5 32.8-12.5 45.3 0l192 192c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L256 173.3 86.6 342.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l192-192z\"\/><\/svg>\n              <\/span>\n                          <\/span>\n            <\/a>\n          <\/template>\n          <template #accordion-content>\n            <p>WesternU has a lot of data, and that data is created by, processed by, and stored in over 700 different systems currently supported in the IT ecosystem.\u00a0 Wrangling that data into a structure that is integrated, secure, accessible, and appropriate for reporting and analysis is a complex job.\u00a0 EDMA\u2019s vision is to build a centralized data warehouse that integrates data from a wide range of these systems, keep it organized and up to date, and make it accessible to users across the institution for analysis, reporting, and dashboarding.<\/p>\n\n          <\/template>\n        <\/app-accordion-item>\n              <app-accordion-item class=\"accordion-group block leading-1 opt-1\" content-class=\"accordion-group__panel wysiwyg-content\">\n          <template #accordion-trigger=\"{ href, visible, setRef, clickHandler }\">\n            <a :href=\"'#' + href\" \n              :ref=\"setRef\"\n              :class=\"['accordion-group__button scroll-mt-160', {'accordion__trigger_active': visible}]\"\n              @click.stop.prevent=\"clickHandler\"\n            >\n            <span class=\"block py-10\">\n              What are Analytics?\n            <\/span>\n            <span class=\"accordion-group-icon relative flex w-56 h-56 ml-20 justify-center items-center bg-black rounded-full flex-shrink-0\">\n                            <span class=\"w-16 icon-chevron-down\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z\"\/><\/svg>\n              <\/span>\n              <span class=\"w-16 icon-chevron-up\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 105.4c12.5-12.5 32.8-12.5 45.3 0l192 192c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L256 173.3 86.6 342.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l192-192z\"\/><\/svg>\n              <\/span>\n                          <\/span>\n            <\/a>\n          <\/template>\n          <template #accordion-content>\n            <p>Simply having a giant warehouse of data is only half the battle.\u00a0 Understanding the data, drawing insights for decision making, building robust and engaging presentations of the data, and projecting outcomes with confidence are key to running successful programs, departments, and initiatives.\u00a0 There are many WesternU faculty and staff currently engaged in analytic work, and much additional analytic work waiting to be engaged.\u00a0 EDMA\u2019s vision is to provide analytic and reporting services where they are needed, and to support our current analytic champions with tools, training, and collaboration.<\/p>\n\n          <\/template>\n        <\/app-accordion-item>\n              <app-accordion-item class=\"accordion-group block leading-1 opt-1\" content-class=\"accordion-group__panel wysiwyg-content\">\n          <template #accordion-trigger=\"{ href, visible, setRef, clickHandler }\">\n            <a :href=\"'#' + href\" \n              :ref=\"setRef\"\n              :class=\"['accordion-group__button scroll-mt-160', {'accordion__trigger_active': visible}]\"\n              @click.stop.prevent=\"clickHandler\"\n            >\n            <span class=\"block py-10\">\n              What Else Does EDMA Do?\n            <\/span>\n            <span class=\"accordion-group-icon relative flex w-56 h-56 ml-20 justify-center items-center bg-black rounded-full flex-shrink-0\">\n                            <span class=\"w-16 icon-chevron-down\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 406.6c12.5 12.5 32.8 12.5 45.3 0l192-192c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L256 338.7 86.6 169.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l192 192z\"\/><\/svg>\n              <\/span>\n              <span class=\"w-16 icon-chevron-up\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><!--!Font Awesome Free 6.6.0 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2024 Fonticons, Inc.--><path d=\"M233.4 105.4c12.5-12.5 32.8-12.5 45.3 0l192 192c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L256 173.3 86.6 342.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l192-192z\"\/><\/svg>\n              <\/span>\n                          <\/span>\n            <\/a>\n          <\/template>\n          <template #accordion-content>\n            <p style=\"font-weight: 400;\">The keys to success for data and analytics at the enterprise level include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">High levels of data literacy across the organization<\/li>\n<li style=\"font-weight: 400;\">Shared language around institutional data and analytics<\/li>\n<li style=\"font-weight: 400;\">Collaboration and community among data users and consumers<\/li>\n<li style=\"font-weight: 400;\">Shared governance of data policies, practices, and priorities<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">EDMA will be spearheading data education, data literacy, and best practices education for data users and consumers across campus.\u00a0 We\u2019ll be compiling and publishing data dictionaries, documentation, and help files for institutional datasets, reports and dashboards.\u00a0 We\u2019ll be working to build a collaborative and supporting data community on campus through events and resources that bring data users together.\u00a0 And we\u2019ll be relaunching the Data Governance Committee to ensure that constituencies from across the institution have a say in data policy development, and project prioritization.<\/p>\n\n          <\/template>\n        <\/app-accordion-item>\n          <\/app-accordion>\n  <\/div>\n<\/section>\n\n<section class=\"faculty-card my-48 md:my-72\">\n  <div class=\"container\">\n        <div class=\"md:flex md:justify-between md:items-end mb-20\">\n      <h2 class=\"t-h2-sans  text-red md:mr-40\">Office of EDMA<\/h2>\n    <\/div>\n            <div class=\"md:flex md:flex-wrap px-12\">\n                                                      \n                                                        \n      <div class=\"px-12 mt-24 w-full md:w-1\/2\">\n        <div class=\"sm:flex w-full py-32 border-b-1 border-gray\">\n                                            <div class=\"card block w-256 sm:w-1\/3 pl-12 md:pl-0 pr-12 md:pr-18 mr-auto md:mr-0\">\n                <div class=\"rounded-5 md:rounded-8 overflow-hidden\">\n                    <img decoding=\"async\" class=\"card__image w-full h-256 sm:h-192 md:h-144 lg:h-192 xl:h-256 object-cover\" alt=\"Portrait of Steve Eubanks\" src=\"\/media\/westernu\/images\/staff\/seubanks.jpg\" \/>\n                <\/div>\n            <\/div>\n                                <div class=\"w-full h-full md:w-2\/3 pl-12 md:pl-18 mt-18 sm:mt-0\">\n            <p class=\"t-h2-serif leading-120\">\n                            <span class=\"text-red-light hover:text-red\">Steve Eubanks<\/span>\n                          <\/p>\n            <div class=\"mt-16 t-p2\">\n                                          <p class=\"font-bold\">Assistant Vice President<\/p>\n                                                                      <p>\n                <a href=\"mailto:seubanks@westernu.edu\" class=\"hover:underline\">seubanks@westernu.edu <\/a>\n              <\/p>\n                                        <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n                                                      \n                                                        \n      <div class=\"px-12 mt-24 w-full md:w-1\/2\">\n        <div class=\"sm:flex w-full py-32 border-b-1 border-gray\">\n                                            <div class=\"card block w-256 sm:w-1\/3 pl-12 md:pl-0 pr-12 md:pr-18 mr-auto md:mr-0\">\n                <div class=\"rounded-5 md:rounded-8 overflow-hidden\">\n                    <img decoding=\"async\" class=\"card__image w-full h-256 sm:h-192 md:h-144 lg:h-192 xl:h-256 object-cover\" alt=\"WesternU Seal - Default Image\" src=\"\/media\/westernu\/images\/facstaffnopic.jpg\" \/>\n                <\/div>\n            <\/div>\n                                <div class=\"w-full h-full md:w-2\/3 pl-12 md:pl-18 mt-18 sm:mt-0\">\n            <p class=\"t-h2-serif leading-120\">\n                            <span class=\"text-red-light hover:text-red\">Esther Davis<\/span>\n                          <\/p>\n            <div class=\"mt-16 t-p2\">\n                                          <p class=\"font-bold\">Data Platform Engineer<\/p>\n                                                                      <p>\n                <a href=\"mailto:edavis@westernu.edu\" class=\"hover:underline\">edavis@westernu.edu <\/a>\n              <\/p>\n                                        <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n          <\/div>\n      <\/div>\n<\/section>\n\n\n<section class=\"relative mt-48 md:mt-72\">\n  <div class=\"absolute top-128 bottom-0 left-0 w-full bg-gray\"><\/div>\n  <div class=\"container relative pb-80 md:pb-112\">\n    <div class=\"px-24\">\n      <div class=\"bg-red py-48 md:py-64 relative px-24 sm:px-40 text-white rounded-5 md:rounded-8 md:text-center overflow-hidden\">\n                <div class=\"relative\">\n                      <h2 class=\"t-h2-sans  block text-white\">connect with us<\/h2>\n                                <p class=\"t-p2 mt-24 md:w-8\/12 mx-auto\">Email is the best way to reach our office<\/p>\n                                <ul class=\"md:flex md:flex-wrap md:justify-center md:items-center md:mt-32\">\n              \t\t\t\t                        <li class=\"block md:mx-8 mt-32 md:mt-20\">\n                  <a class=\"cta-pill cta-pill--yellow w-full md:min-w-208\" href=\"mailto:analytics@westernu.edu\" target=\"_blank\" rel=\"noopener\">Email Us<\/a>                <\/li>\n\t\t\t\t                                  <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-1872","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/pages\/1872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/comments?post=1872"}],"version-history":[{"count":9,"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/pages\/1872\/revisions"}],"predecessor-version":[{"id":1887,"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/pages\/1872\/revisions\/1887"}],"wp:attachment":[{"href":"https:\/\/www.westernu.edu\/iss\/wp-json\/wp\/v2\/media?parent=1872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}