Public Affairs & Marketing


Brand Guidelines

University Style Guide

Brand Language

Brand Mission

We inspire, in a humanistic tradition, health care professionals and biomedical knowledge that enhances and extends the quality of life in our communities.

Brand Values

We embody humanism through caring, respect, empathy, trust, and inclusion.

We sustain a pioneering culture of bold innovation, courage, and passion.

We display a collaborative mindset in how we operate, educate, and serve others.

We achieve excellence in everything we do.

Brand Position

Western University of Health Sciences is the only health science university offering 9 different health care specialties allowing for interprofessional healthcare professionals to work together in a caring and compassionate manner to heal. To teach, to heal, together.

Brand Personality

We attract diverse, professional students, faculty, and staff that thrive in an environment of humanistic health care education. We learn and grow together as we serve our communities providing valuable health care services. We reflect the concepts of: Humanism, Excellence in Health Care Education/Research, and Innovation.

Brand Promise

WesternU graduates leave the university as alumni with:

  • The communication and scientific skills needed to excel in the modern health care system;
  • A healthy sense of self; they understand and embrace people from all backgrounds, orientations, and all walks of life;
  • The thirst for continual knowledge and excellence; and
  • An appetite for encouraging healing and wellness.
person with phone


Social Media Guidelines