{"id":3443,"date":"2021-06-26T18:23:36","date_gmt":"2021-06-26T18:23:36","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3443"},"modified":"2026-09-17T15:33:09","modified_gmt":"2026-09-17T15:33:09","slug":"logo-guidelines","status":"publish","type":"page","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/","title":{"rendered":"Logo Guidelines"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/publicaffairs\/fs193.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"WesternU Fountain\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/www.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<section class=\"tertiary-nav\">\n  <div class=\"container\">\n        <nav class=\"relative mx-24 py-10 px-20 rounded-b-5 md:rounded-b-8 bg-gray shadow-md mb-40\">\n      <ul class=\"grid lg:grid-cols-[1fr_auto_1fr_auto_1fr_auto_1fr] lg:gap-x-16 lg:justify-items-center lg:text-center\"> <!-- 4 columns layout, 1 column in mobile -->\n                            <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n          <\/li>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n          <\/li>\n                        <\/ul>\n    <\/nav>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <p><img decoding=\"async\" class=\" wp-image-5484 aligncenter\" src=\"\/media\/publicaffairs\/university-logo-diagram.jpg\" alt=\"Western University of Health Sciences logo with a circular university seal on the left and \u201cWestern University of Health Sciences\u201d text on the right, both in maroon.\" width=\"1259\" height=\"727\" srcset=\"\/media\/publicaffairs\/university-logo-diagram.jpg 1950w, \/media\/publicaffairs\/university-logo-diagram-1536x887.jpg 1536w\" sizes=\"(max-width: 1259px) 100vw, 1259px\" \/><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h4>The University logo is the identifying symbol for Western University of Health Sciences. This logo was first introduced in 2003 and is intended to be used as a single unit, not as separate elements. Consistent use of the logo enhances the University\u2019s recognition.<\/h4>\n<h4 class=\"p1\">The circle contains the University name, the osteopathic caduceus modified with a torch, mountains representing the University\u2019s Southern California location, and the Latin phrase <i>Educare, Sanare, Coniunctim<\/i> \u2014 which translates to To Teach, To Heal, Together \u2014 the University\u2019s original positioning statement.<\/h4>\n<ul>\n<li class=\"p1\">The WesternU logo, name, seal, and wordmarks are the property of Western University of Health Sciences. Any unauthorized use or misuse is prohibited.<\/li>\n<li class=\"p1\"><span style=\"font-size: 18px;font-weight: 400;letter-spacing: 0.18px;color: #333333\">The fonts used in the logo text are New Baskerville, a strong, stable font with custom scaling and kerning, and is offset by the simple and modern Stone Sans Bold.<\/span><\/li>\n<li class=\"p1\"><span style=\"font-size: 18px;font-weight: 400;letter-spacing: 0.18px;color: #333333\">The logo is available in horizontal and vertical versions.<\/span><\/li>\n<li>Do not allow the University logo or wordmark to appear blurry or pixelated. High resolution raster and vector logos are available for download.<\/li>\n<li>The only acceptable colors for the University logo are all black, all white, or all burgundy. Choose the appropriate color so that the University name or logo remains legible (ex. a white logo on a dark background).<\/li>\n<li>The logo should be used in the approved forms and may not be altered \u2014 including by rotating, stretching, adding or removing elements, recreating, changing the colors, or rendering in 3-D.<\/li>\n<li>Do not place text or graphics over the logo.<\/li>\n<li>Do not shrink the logo so that it cannot be reasonably read.<\/li>\n<li>Maintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1\u20442 the width of circle and caduceus.<\/li>\n<\/ul>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>Using the University Logo when space &amp; size is a problem<\/h3>\n<p>Sometimes the entire logo may not work due to space\/size issues, such as on clothing or small branded promotional items. The decision to use the seal by itself should not be made by personal preference. It should only be used alone when the entire logo or wordmark will not work for a particular application. For questions, please contact Marketing and Communications.<\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"flex flex-wrap md:flex-row-reverse md:items-center app-gutter\">\n      <div class=\"md:w-6\/12 xl:w-7\/12 app-gutter pl-16\">\n        <div class=\"rounded-5 md:rounded-8 md:h-560 bg-red\">\n                                  <img decoding=\"async\" class=\"w-full h-256 md:h-560 object-cover rounded-5 md:rounded-8 transform -translate-y-10 -translate-x-8 md:-translate-y-18 md:-translate-x-16\" src=\"\/media\/publicaffairs\/logo-history-1.gif\" srcset=\"\/media\/publicaffairs\/logo-history-1.gif 1920w, \/media\/publicaffairs\/logo-history-1-1536x864.gif 1536w\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"Circular College of Osteopathic Medicine of the Pacific logo with a rod of Asclepius and \u201cCOMP\u201d in the center; \u201c1977\u201d is written below.\">\n                  <\/div>\n      <\/div>\n\t\t\t<div class=\"md:w-6\/12 xl:w-5\/12 mt-32 md:mt-0 px-12 md:pr-40 lg:px-80\">\n\t\t\t\t<div class=\"md:pb-40\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"text-lockup text-lockup--default\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-red-light\">WesternU logo<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-red\">History<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-black\">The original logo was designed by Founding President, Philip Pumerantz, PhD, in 1977 for the College of Osteopathic Medicine of the Pacific (COMP). <br \/>\r\n<br \/>\r\nWhen COMP became WesternU in 1997, the circle logo was redesigned to contained the University name, the osteopathic caduceus modified with a torch, and mountains representing the University\u2019s Southern California location. <br \/>\r\n<br \/>\r\nIn 2003, the University logo was expanded to include the logo text, the Latin phrase Educare, Sanare, Coniunctim \u2014 which translates to To Teach, To Heal, Together \u2014 and a tagline.<br \/>\r\n<br \/>\r\nIn 2016, the tagline was removed from the logo, and the seal was cleaned up.<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <blockquote><p>University Marketing and Communications has the responsibility of respectfully intercepting any and all misuses of WesternU branding. In such cases, we will make every effort to suggest and\/or supply revised designs to assist our community with projects. Anyone using WesternU logos should be familiar with the institution&#8217;s logo policies.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"app-gutter\">\n      <div class=\"relative md:flex md:justify-end\">\n        <div class=\"app-gutter\">\n                                  <img decoding=\"async\" class=\"md:absolute md:-top-32 md:left-0 w-full md:w-5\/12 lg:w-6\/12 h-240 sm:h-320 md:h-full object-cover rounded-t-5 md:rounded-8\" src=\"\/media\/publicaffairs\/westernu-brand-wordmarks-copy.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"Logo for Western University of Health Sciences, featuring the text &quot;Western University of Health Sciences&quot; above &quot;WesternU&quot; in red lettering on a light background.\">\n                  <\/div>\n        <div class=\"md:w-8\/12 xl:w-7\/12 app-gutter\">\n          <div class=\"p-32 sm:p-40 md:px-0 md:py-80 rounded-b-5 md:rounded-8 bg-red\">\n            <div class=\"md:ml-1\/8 lg:ml-1\/4 xl:ml-1\/7 md:px-40 lg:px-80\">\n                              \t\t\t\t\n<div class=\"text-lockup text-lockup--red\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-yellow\">University Wordmarks<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-white\">Our Name<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-white\">The University should be referred to by one of only two names: \u201cWestern University of Health Sciences\u201d or \u201cWesternU.\u201d Unlike logos with symbols or icons, a wordmark relies solely on typography to convey the brand\u2019s identity, making it effective for building name recognition.<br \/>\r\n<br \/>\r\nWhy is this so important? \u201cWestern\u201d does not distinguish our brand or convey our unique position as a comprehensive graduate university for the health professions.<br \/>\r\n<br \/>\r\n<b>There are two University wordmarks: The full University name and WesternU<\/b><br \/>\r\n<li>Serif font (New Baskerville).<br \/>\r\n<li>Upper and lowercase letters<br \/>\r\n<li>No space between WesternU<br \/>\r\n<li>Unique letter spacing (tracking) and line spacing (leading) have been applied for a clean, professional appearance.<br \/>\r\n<br \/>\r\n\u201cWestern,\u201d \u201cWestern University,\u201d \u201cWU,\u201d \u201cWUHS\u201d or any other combination of names, or any acronyms, are not acceptable. <\/div>\n\t\t<\/div>\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>New College and Department Lockups<\/h2>\n<p class=\"p1\">A more modern and flexible approach to the university brand that prioritizes our University name recognition, eliminates redundancy and confusing details, and accommodate a wide-range of uses in print and digital media.<\/p>\n<p class=\"p2\">There are two types of lock-ups depending on the audience:<span class=\"Apple-converted-space\">\u00a0 <\/span>external audiences should see our full name wordmark and internal audiences should see the WesternU wordmark.<\/p>\n<h4 class=\"p1\"><b>External Audiences<\/b><\/h4>\n<p><strong>The full wordmark should be used for new audiences unfamiliar with, or external to, the University including prospective students, prospective employees, broad social media audiences and donors.<\/strong><\/p>\n<ul>\n<li class=\"p3\">This elevates \u201cHealth Sciences\u201d to equal stature and is legible at small sizes.<\/li>\n<li class=\"p3\">It will work well in a variety of media including email, social media, promotional items and apparel.<\/li>\n<li class=\"p3\">It is not necessary to use the seal with these new lock-ups, but it is an option.<\/li>\n<li class=\"p3\">There are horizontal and stacked versions.<\/li>\n<li class=\"p3\">The color options are two-tone burgundy, all black and all white.<\/li>\n<\/ul>\n<h4 class=\"p1\"><b>Internal Audiences<\/b><\/h4>\n<p class=\"p2\"><strong>The WesternU wordmark should be used for audiences familiar with, or internal to, WesternU including current students and employees, alumni, preceptors, established community partners, and targeted social media followers such as alumni Facebook groups.<\/strong><\/p>\n<ul>\n<li class=\"p2\">It\u2019s less formal and more compact for email headers, digital signs or promotional items.<\/li>\n<li class=\"p2\">It reinforces the use of our nickname and social media handles using WesternU.<\/li>\n<li class=\"p2\">It is not necessary to use the seal with these new lock-ups, but it is an option.<\/li>\n<li class=\"p2\">There are horizontal and stacked versions.<\/li>\n<li class=\"p2\">The color options are two-tone burgundy, all black and all white.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5554\" src=\"\/media\/publicaffairs\/westernu-hcom-burg-scaled.png\" alt=\"Logo displaying \u201cWesternU | Heatherington College of Osteopathic Medicine\u201d in maroon text on a light background.\" width=\"2560\" height=\"567\" srcset=\"\/media\/publicaffairs\/westernu-hcom-burg-scaled.png 2560w, \/media\/publicaffairs\/westernu-hcom-burg-1536x340.png 1536w, \/media\/publicaffairs\/westernu-hcom-burg-2048x454.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5555\" src=\"\/media\/publicaffairs\/office-president_wordmark-burg-scaled.png\" alt=\"Western University of Health Sciences logo with the text \u201cOffice of the President\u201d in maroon on a light background.\" width=\"2560\" height=\"534\" srcset=\"\/media\/publicaffairs\/office-president_wordmark-burg-scaled.png 2560w, \/media\/publicaffairs\/office-president_wordmark-burg-1536x320.png 1536w, \/media\/publicaffairs\/office-president_wordmark-burg-2048x427.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5556\" src=\"\/media\/publicaffairs\/westernu-pumerantz-library-stacked-burg.png\" alt=\"WesternU logo with text \u201cPumerantz Library\u201d beneath it, all in maroon font on a light background.\" width=\"588\" height=\"251\" srcset=\"\/media\/publicaffairs\/westernu-pumerantz-library-stacked-burg.png 2209w, \/media\/publicaffairs\/westernu-pumerantz-library-stacked-burg-1536x656.png 1536w, \/media\/publicaffairs\/westernu-pumerantz-library-stacked-burg-2048x874.png 2048w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><img decoding=\"async\" class=\"alignnone wp-image-5558\" src=\"\/media\/publicaffairs\/ssl-wordmarkp-stacked-burg.png\" alt=\"Text reads: \u201cWestern University of Health Sciences. Office of Student Success and Student Life.\u201d Maroon text on a white background, with a horizontal line separating the two sections.\" width=\"605\" height=\"342\" srcset=\"\/media\/publicaffairs\/ssl-wordmarkp-stacked-burg.png 2209w, \/media\/publicaffairs\/ssl-wordmarkp-stacked-burg-1536x870.png 1536w, \/media\/publicaffairs\/ssl-wordmarkp-stacked-burg-2048x1160.png 2048w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative mt-48 md:mt-72\">\n  <div class=\"absolute top-128 bottom-0 left-0 w-full bg-gray\"><\/div>\n  <div class=\"container relative pb-80 md:pb-112\">\n    <div class=\"px-24\">\n      <div class=\"bg-red py-48 md:py-64 relative px-24 sm:px-40 text-white rounded-5 md:rounded-8 md:text-center overflow-hidden\">\n                <div class=\"relative\">\n                      <h2 class=\"t-h2-sans  block text-white\">Download Logos<\/h2>\n                                <p class=\"t-p2 mt-24 md:w-8\/12 mx-auto\">To ensure that you are using the most up-to-date and official set of logos and lock-ups, please download from the WesternU Photoshelter. (WesternU SSO required)<\/p>\n                                <ul class=\"md:flex md:flex-wrap md:justify-center md:items-center md:mt-32\">\n              \t\t\t\t                        <li class=\"block md:mx-8 mt-32 md:mt-20\">\n                  <a class=\"cta-pill cta-pill--yellow w-full md:min-w-208\" href=\"https:\/\/westernu.photoshelter.com\/galleries\/invited_galleries\/C000038SIOvRaNcc\/5-Logos-Templates\" target=\"_blank\" rel=\"noopener\">Logo Gallery<\/a>                <\/li>\n\t\t\t\t                      \t\t\t\t                        <li class=\"block md:mx-8 mt-20\">\n                  <a class=\"cta-pill cta-pill--yellow w-full md:min-w-208\" href=\"https:\/\/westernu.photoshelter.com\/galleries\/invited_galleries\/C0000QiqdNuhZfGE\/7-College-Department-Lock-ups\">College and Department Lock-ups<\/a>                <\/li>\n\t\t\t\t                                  <\/ul>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":215,"featured_media":0,"parent":3239,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3443","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"WesternU Public Affairs &amp; Marketing - the University logo is the identifying symbol for WesternU and enhances WesternU\u2019s recognition. 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