{"id":3444,"date":"2021-06-26T18:24:07","date_gmt":"2021-06-26T18:24:07","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3444"},"modified":"2023-05-04T23:45:56","modified_gmt":"2023-05-04T23:45:56","slug":"color-guidelines","status":"publish","type":"page","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/","title":{"rendered":"Color Guidelines"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/publicaffairs\/westernu-burgundy-exp.png\" srcset=\"\" sizes=\"100vw\" alt=\"WesternU Burgundy Expanded\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/www.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-start\">\n              <div class=\"w-full lg:w-5\/12 2xl:w-4\/12 -mt-80 md:-mt-112 mb-48 px-12 lg:pr-32\">\n                              <nav class=\"py-28 px-40 2xl:px-64 rounded-5 md:rounded-8 bg-gray-darker text-white mb-40\">\n            <ul>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n                <\/li>\n                          <\/ul>\n          <\/nav>\n                            <\/div>\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content lg:w-7\/12 2xl:w-7\/12\">\n        <h2>WesternU&#8217;s Official University Colors are <span style=\"text-decoration: underline;\"><strong>Burgundy<\/strong><\/span> and <span style=\"text-decoration: underline;\"><strong>White<\/strong><\/span>.<\/h2>\n<blockquote><p>The University colors were chosen in a University-wide survey in Fall 2016 and are equal in importance to the graphic identity elements in identifying the University.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h3>Digital Applications<\/h3>\n<p><img decoding=\"async\" class=\"size-full wp-image-3659\" src=\"\/media\/publicaffairs\/digital-color-palette.png\" alt=\"Website Digital Color Palette\" width=\"1185\" height=\"305\" \/><\/p>\n<p>The website colors launched with the redesign in 2021 should be used for all applications where the design is to be seen digitally, on any type of screen. An additional burgundy color was added during the design study for the website redesign. This allows for greater flexibility and modernization of design for all applications. However, WesternU Burgundy remains the University&#8217;s primary, official color.<\/p>\n<p><strong>WesternU Burgundy<\/strong> &#8211; HEX #8b2230 | RGB 139, 34, 48<\/p>\n<p><em>Accent Colors<\/em><br \/>\n<strong>Dark Burgundy<\/strong> &#8211; HEX #58001b | RGB 88, 0, 27<br \/>\n<strong>Gold<\/strong> &#8211; HEX #e0ab4c | RGB 224, 171, 76<br \/>\n<strong>White<\/strong> &#8211; HEX #ffffff | RGB 255, 255, 255<br \/>\n<strong>Light Gray<\/strong> &#8211; HEX #e2e4db | RGB 226, 228, 219<br \/>\n<strong>Dark Gray<\/strong> &#8211; HEX #242424 | RGB 36, 36, 36<br \/>\n<strong>Mostly Black<\/strong> &#8211; HEX #19191a | RGB 25, 25, 26<br \/>\n<strong>Black<\/strong> &#8211; HEX #000000 | RGB 0, 0, 0<br \/>\n<strong>Gray<\/strong> &#8211; HEX #7C878E | RGB 124 135 142<\/p>\n<h3>Print Applications<\/h3>\n<p><strong>WesternU Burgundy<\/strong> &#8211; PMS 202 | CMYK 1, 98, 58, 44<br \/>\nFor clothing and other promotional items, WesternU Burgundy &#8211; PMS 202 remains the preferred color.<\/p>\n<p><em>Accent Colors<br \/>\n<\/em><strong>Dark Burgundy<\/strong> &#8211; PMS 7421 | CMYK 7, 100, 35, 64<br \/>\n<strong>Gold<\/strong> &#8211; PMS 128 | CMYK 0, 7, 75, 0<br \/>\n<strong>Gray<\/strong> &#8211; PMS 430 | CMYK 50, 34, 27, 11<br \/>\n<strong>Black<\/strong> &#8211; No PMS | CMYK 0, 0, 0, 100<br \/>\n<strong>White<\/strong> &#8211; No PMS | CMYK 0, 0, 0, 0<\/p>\n<p><strong>The use of gold text or logos on a burgundy background should be avoided so as not to be confused with other academic entities.<\/strong><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":215,"featured_media":0,"parent":3239,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3444","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/users\/215"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/comments?post=3444"}],"version-history":[{"count":19,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3444\/revisions"}],"predecessor-version":[{"id":4899,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3444\/revisions\/4899"}],"up":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3239"}],"wp:attachment":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/media?parent=3444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}