{"id":3801,"date":"2021-06-28T15:57:02","date_gmt":"2021-06-28T15:57:02","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3801"},"modified":"2023-05-04T23:35:02","modified_gmt":"2023-05-04T23:35:02","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/publicaffairs\/comp-northwest-campus-oregon-1.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"COMP-Northwest Campus\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/www.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-start\">\n              <div class=\"w-full lg:w-5\/12 2xl:w-4\/12 -mt-80 md:-mt-112 mb-48 px-12 lg:pr-32\">\n                              <nav class=\"py-28 px-40 2xl:px-64 rounded-5 md:rounded-8 bg-gray-darker text-white mb-40\">\n            <ul>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n                <\/li>\n                                              <li class=\"block my-8\">\n                  <a class=\"text-22 font-normal leading-130 tracking-20 text-white hover:text-yellow transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n                <\/li>\n                          <\/ul>\n          <\/nav>\n                            <\/div>\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content lg:w-7\/12 2xl:w-7\/12\">\n        <h3>Western University of Health Sciences is the only graduate-level health science university offering eight different health care specialties allowing for interprofessional healthcare professionals to work together in a caring and compassionate manner to heal. <b>To teach, to heal, together.<\/b><\/h3>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<div class=\"my-48 md:mt-96 md:mb-72\" style=\"font-size:10% !important;\">\n  <div class=\"container\">\n    <div class=\"flex flex-wrap md:justify-center md:items-center app-gutter\">\n      <div class=\"md:w-6\/12 xl:w-5\/12 px-12 md:pr-40 xl:pr-80\">\n        <figure class=\"md:pb-20\">\n          <blockquote>\n            <p class=\"font-sans font-bold text-40 leading-120 tracking-25 text-red-light\">\u201cWe inspire, in a humanistic tradition, health care professionals and biomedical knowledge that enhances and extends the quality of life in our communities.\u201d<\/p>\n          <\/blockquote>\n                          <figcaption class=\"mt-24 md:mt-36 text-18 font-sans font-bold leading-140 tracking-15\">WesternU Mission<\/figcaption>\n                    <\/figure>\n      <\/div>\n      <div class=\"md:w-6\/12 xl:w-5\/12 app-gutter pl-20 mt-48 md:mt-0\">\n        <div class=\"rounded-5 md:rounded-8 md:h-440 bg-yellow\">\n                                  <img decoding=\"async\" class=\"w-full h-256 md:h-440 object-cover rounded-5 md:rounded-8 transform -translate-y-10 -translate-x-8 md:-translate-y-18 md:-translate-x-16\" src=\"\/media\/publicaffairs\/westernu-fountain-evening-40x20-1.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"Humanism Fountain\">\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>Brand Personality<\/h2>\n<blockquote><p>We attract diverse, professional students, faculty, and staff that thrive in an environment of humanistic health care education. We learn and grow together as we serve our communities providing valuable health care services. We reflect the concepts of: Humanism, Excellence in Health Care Education\/Research, and Innovation.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"app-gutter\">\n      <div class=\"relative md:flex md:justify-end\">\n        <div class=\"app-gutter\">\n                                  <img decoding=\"async\" class=\"md:absolute md:-top-32 md:left-0 w-full md:w-5\/12 lg:w-6\/12 h-240 sm:h-320 md:h-full object-cover rounded-t-5 md:rounded-8\" src=\"\/media\/publicaffairs\/052318-cdm-cop-commencement-d3-edited-036-l.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"WesternU COMP Graduate\">\n                  <\/div>\n        <div class=\"md:w-8\/12 xl:w-7\/12 app-gutter\">\n          <div class=\"p-32 sm:p-40 md:px-0 md:py-80 rounded-b-5 md:rounded-8 bg-red\">\n            <div class=\"md:ml-1\/8 lg:ml-1\/4 xl:ml-1\/7 md:px-40 lg:px-80\">\n                              \t\t\t\t\n<div class=\"text-lockup text-lockup--red\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-yellow\">Brand<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-white\">Promise<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-white\">We educate tomorrow\u2019s health-care professionals with scientific excellence and heartfelt compassion while building stronger, interconnected communities.<\/div>\n\t\t<\/div>\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>Brand Values<\/h2>\n<blockquote><p>\nWe embody humanism through caring, respect, empathy, trust, and inclusion.<br \/>\nWe sustain a pioneering culture of bold innovation, courage, and passion.<br \/>\nWe display a collaborative mindset in how we operate, educate, and serve others.<br \/>\nWe achieve excellence in everything we do.\n<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":80,"featured_media":0,"parent":3239,"menu_order":-2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3801","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/comments?post=3801"}],"version-history":[{"count":20,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801\/revisions"}],"predecessor-version":[{"id":4790,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801\/revisions\/4790"}],"up":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3239"}],"wp:attachment":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/media?parent=3801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}