{"id":3801,"date":"2021-06-28T15:57:02","date_gmt":"2021-06-28T15:57:02","guid":{"rendered":"https:\/\/stagewp.westernu.edu\/publicaffairs\/?page_id=3801"},"modified":"2026-09-18T21:11:07","modified_gmt":"2026-09-18T21:11:07","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/","title":{"rendered":"Brand Identity"},"content":{"rendered":"<section class=\"hero-secondary\">\n  <div class=\"relative bg-black\">\n                <img decoding=\"async\" class=\"adhere object-cover\" src=\"\/media\/publicaffairs\/comp-northwest-campus-oregon-1.jpg\" srcset=\"\" sizes=\"100vw\" alt=\"COMP-Northwest Campus\">\n      <div class=\"adhere gradient-overlay\"><\/div>\n        <div class=\"relative container pt-56 md:pt-112 pb-144 md:pb-192\">\n      <div class=\"md:flex md:justify-between px-12\">\n        <div class=\"sm:w-8\/12 md:w-6\/12 xl:w-5\/12 px-12\">\n                      <div class=\"mb-20\">\n              <div class=\"block font-sans font-bold text-14 text-white leading-130\">\n  <span class=\"inline-block\">\n    <a href=\"\/\" class=\"block hover:underline\">WesternU<\/a>\n  <\/span>\n      <span class=\"inline-block mx-6\">\/<\/span>\n          <a href=\"https:\/\/www.westernu.edu\/publicaffairs\" class=\"inline-block hover:underline\">Marketing &amp; Communications<\/a>\n          <span class=\"inline-block mx-6\">\/<\/span>\n      <a href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" class=\"inline-block hover:underline\">Brand Management<\/a>\n    <span class=\"inline-block mx-6\">\/<\/span>\n    <span class=\"inline-block\"><\/span>\n  <\/div>            <\/div>\n                                        <h1 class=\"t-h1-sans  text-white\"><\/h1>\n        <\/div>\n              <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<section class=\"tertiary-nav\">\n  <div class=\"container\">\n        <nav class=\"relative mx-24 py-10 px-20 rounded-b-5 md:rounded-b-8 bg-gray shadow-md mb-40\">\n      <ul class=\"grid lg:grid-cols-[1fr_auto_1fr_auto_1fr_auto_1fr] lg:gap-x-16 lg:justify-items-center lg:text-center\"> <!-- 4 columns layout, 1 column in mobile -->\n                            <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" target=\"_self\" rel=\"noopener\">Brand Management<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" target=\"_self\" rel=\"noopener\">Brand Identity<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/logo-guidelines\/\" target=\"_self\" rel=\"noopener\">Logo Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mt-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/color-guidelines\/\" target=\"_self\" rel=\"noopener\">Color Guidelines<\/a>\n          <\/li>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/student-org-club-logos\/\" target=\"_self\" rel=\"noopener\">Student Organization and Club branding<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/editorial-guidelines\/\" target=\"_self\" rel=\"noopener\">Editorial Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/photo-guidelines\/\" target=\"_self\" rel=\"noopener\">Photo &amp; Video Guidelines<\/a>\n          <\/li>\n                                              <div class=\"vertical-line hidden lg:block w-1 invisible bg-red mb-8\"><\/div>\n                                      <li class=\"my-8\">\n            <a class=\"text-16 font-normal leading-130 tracking-20 text-black hover:text-red hover:underline transition-default\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/social-media-guidelines\/\" target=\"_self\" rel=\"noopener\">Social Media Guidelines<\/a>\n          <\/li>\n                        <\/ul>\n    <\/nav>\n  <\/div>\n<\/section>\n\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h4 class=\"p1\">WesternU is one of the most comprehensive graduate schools for the health professions. We have 8 distinct colleges and 27 academic programs.<\/h4>\n<ul>\n<li class=\"p2\">Alumni and faculty rank among top leaders in their professions throughout the nation and the world.<\/li>\n<li class=\"p2\">Our diverse, professional students, faculty, and staff thrive in an environment of collaborative interprofessional health care education.<\/li>\n<li class=\"p2\">Interprofessional Practice and Education (IPE) will better prepare students to work in patient-centered team-based settings to improve patient outcomes.<\/li>\n<li class=\"p2\">Students are committed to becoming compassionate and skilled health care providers, dedicated to patient-centered care and community service.<\/li>\n<\/ul>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"flex flex-wrap md:flex-row-reverse md:items-center app-gutter\">\n      <div class=\"md:w-6\/12 xl:w-7\/12 app-gutter pl-16\">\n        <div class=\"rounded-5 md:rounded-8 md:h-560 bg-red\">\n                                  <img decoding=\"async\" class=\"w-full h-256 md:h-560 object-cover rounded-5 md:rounded-8 transform -translate-y-10 -translate-x-8 md:-translate-y-18 md:-translate-x-16\" src=\"\/media\/publicaffairs\/toteach-toheal-together_library.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"White text on a moss and wood wall reads: \u201cto teach to heal together.\u201d.\">\n                  <\/div>\n      <\/div>\n\t\t\t<div class=\"md:w-6\/12 xl:w-5\/12 mt-32 md:mt-0 px-12 md:pr-40 lg:px-80\">\n\t\t\t\t<div class=\"md:pb-40\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"text-lockup text-lockup--default\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-red-light\">Educare, Sanare, Coniunctim.<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-red\">To Teach, To Heal, Together.<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-black\">At the 18th annual Commencement ceremony in 1999, Founding President Philip Pumerantz, PhD, introduced this phrase, \u201cAt WesternU, the students, faculty, administration, staff and alumni take great pride in a student-centered, team approach to the effective and equitable delivery of humanistic health care. The spirit and mission of the institution is reflected in its motto: to teach, to heal, together.\u201d<br \/>\r\n<br \/>\r\nIn 2003, the Latin phrase Educare, Sanare, Coniunctim, which translates to To Teach, To Heal, Together, was officially added to the seal as the University\u2019s original positioning statement.<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>Brand Personality<\/h2>\n<blockquote><p>We attract diverse, professional students, faculty, and staff that thrive in an environment of humanistic health care education. We learn and grow together as we serve our communities providing valuable health care services. We reflect the concepts of: Humanism, Excellence in Health Care Education\/Research, and Innovation.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n<section class=\"my-48 md:mt-96 md:mb-72\" vue-app>\n  <div class=\"container\">\n    <div class=\"app-gutter\">\n      <div class=\"relative md:flex md:justify-end\">\n        <div class=\"app-gutter\">\n                                  <img decoding=\"async\" class=\"md:absolute md:-top-32 md:left-0 w-full md:w-5\/12 lg:w-6\/12 h-240 sm:h-320 md:h-full object-cover rounded-t-5 md:rounded-8\" src=\"\/media\/publicaffairs\/052318-cdm-cop-commencement-d3-edited-036-l.jpg\" srcset=\"\" sizes=\"(min-width: 768px) 50vw, 100vw\" alt=\"WesternU COMP Graduate\">\n                  <\/div>\n        <div class=\"md:w-8\/12 xl:w-7\/12 app-gutter\">\n          <div class=\"p-32 sm:p-40 md:px-0 md:py-80 rounded-b-5 md:rounded-8 bg-red\">\n            <div class=\"md:ml-1\/8 lg:ml-1\/4 xl:ml-1\/7 md:px-40 lg:px-80\">\n                              \t\t\t\t\n<div class=\"text-lockup text-lockup--red\">\n\t<h2>\n\t\t\t\t\t<span class=\"t-h2-serif  block text-yellow\">Brand<\/span>\n\t\t\t\t\t\t\t<span class=\"t-h2-sans  block text-white\">Promise<\/span>\n\t\t\t<\/h2>\n\t\t\t<div class=\"wysiwyg-content t-p2 mt-24 text-white\">We educate tomorrow\u2019s health care professionals with scientific excellence and heartfelt compassion while building stronger, interconnected communities.<\/div>\n\t\t<\/div>\n                          <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"relative my-48 md:my-72\">\n  <div class=\"container\">\n    <div class=\"lg:flex px-12 lg:justify-center\">\n      \n      \n                  \n                  \n      <div class=\"w-full px-24 wysiwyg-content xl:w-10\/12 2xl:w-9\/12\">\n        <h2>Brand Values<\/h2>\n<blockquote><p>We embody humanism through caring, respect, empathy, trust, and inclusion.<br \/>\nWe sustain a pioneering culture of bold innovation, courage, and passion.<br \/>\nWe display a collaborative mindset in how we operate, educate, and serve others.<br \/>\nWe achieve excellence in everything we do.<\/p><\/blockquote>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":80,"featured_media":0,"parent":3239,"menu_order":-2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-3801","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"WesternU Public Affairs &amp; Marketing - we inspire, in a humanistic tradition, health care professionals &amp; biomedical knowledge that enhances &amp; extends the quality of life in our communities.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.1.1\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/#listItem\",\"name\":\"Brand Management\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/#listItem\",\"position\":2,\"name\":\"Brand Management\",\"item\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/#listItem\",\"name\":\"Brand Identity\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/#listItem\",\"position\":3,\"name\":\"Brand Identity\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/#listItem\",\"name\":\"Brand Management\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/#organization\",\"name\":\"Marketing & Communications\",\"description\":\"Western University of Health Sciences\",\"url\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/#webpage\",\"url\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/\",\"name\":\"Brand Identity | Marketing & Communications\",\"description\":\"WesternU Public Affairs & Marketing - we inspire, in a humanistic tradition, health care professionals & biomedical knowledge that enhances & extends the quality of life in our communities.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/brand-guidelines\\\/brand\\\/#breadcrumblist\"},\"datePublished\":\"2021-06-28T15:57:02+00:00\",\"dateModified\":\"2026-09-18T21:11:07+00:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/#website\",\"url\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/\",\"name\":\"Public Affairs & Marketing\",\"description\":\"Western University of Health Sciences\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.westernu.edu\\\/publicaffairs\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Brand Identity | Marketing &amp; Communications<\/title>\n\n","aioseo_head_json":{"title":"Brand Identity | Marketing & Communications","description":"WesternU Public Affairs & Marketing - we inspire, in a humanistic tradition, health care professionals & biomedical knowledge that enhances & extends the quality of life in our communities.","canonical_url":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs#listItem","position":1,"name":"Home","item":"https:\/\/www.westernu.edu\/publicaffairs","nextItem":{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/#listItem","name":"Brand Management"}},{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/#listItem","position":2,"name":"Brand Management","item":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/","nextItem":{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/#listItem","name":"Brand Identity"},"previousItem":{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/#listItem","position":3,"name":"Brand Identity","previousItem":{"@type":"ListItem","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/#listItem","name":"Brand Management"}}]},{"@type":"Organization","@id":"https:\/\/www.westernu.edu\/publicaffairs\/#organization","name":"Marketing & Communications","description":"Western University of Health Sciences","url":"https:\/\/www.westernu.edu\/publicaffairs\/"},{"@type":"WebPage","@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/#webpage","url":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/","name":"Brand Identity | Marketing & Communications","description":"WesternU Public Affairs & Marketing - we inspire, in a humanistic tradition, health care professionals & biomedical knowledge that enhances & extends the quality of life in our communities.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.westernu.edu\/publicaffairs\/#website"},"breadcrumb":{"@id":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/#breadcrumblist"},"datePublished":"2021-06-28T15:57:02+00:00","dateModified":"2026-09-18T21:11:07+00:00"},{"@type":"WebSite","@id":"https:\/\/www.westernu.edu\/publicaffairs\/#website","url":"https:\/\/www.westernu.edu\/publicaffairs\/","name":"Public Affairs & Marketing","description":"Western University of Health Sciences","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.westernu.edu\/publicaffairs\/#organization"}}]}},"aioseo_meta_data":{"post_id":"3801","title":null,"description":"WesternU Public Affairs &amp; Marketing - we inspire, in a humanistic tradition, health care professionals &amp; biomedical knowledge that enhances &amp; extends the quality of life in our communities.","keywords":null,"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":{"id":"aioseo-web-page-636a03c0be3e8","slug":"web-page","graphName":"WebPage","label":"Web Page","properties":{"type":"WebPage","name":"","description":""}}},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","location":null,"local_seo":null,"limit_modified_date":false,"open_ai":null,"created":"2021-06-28 15:55:26","updated":"2026-09-18 21:18:57","ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"breadcrumb_settings":null,"seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.westernu.edu\/publicaffairs\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/\" title=\"Brand Management\">Brand Management<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tBrand Identity\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.westernu.edu\/publicaffairs"},{"label":"Brand Management","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/"},{"label":"Brand Identity","link":"https:\/\/www.westernu.edu\/publicaffairs\/brand-guidelines\/brand\/"}],"_links":{"self":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/comments?post=3801"}],"version-history":[{"count":20,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801\/revisions"}],"predecessor-version":[{"id":5580,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3801\/revisions\/5580"}],"up":[{"embeddable":true,"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/pages\/3239"}],"wp:attachment":[{"href":"https:\/\/www.westernu.edu\/publicaffairs\/wp-json\/wp\/v2\/media?parent=3801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}