Social Media Overview

An evolving group of social media managers at WesternU, known as the Social Media Working Group, will keep this resource site fresh. This group’s mission is to offer direction and expertise to the WesternU community on social media strategy and best practice. While remaining committed to institutional branding, in the pursuit of innovative marketing outcomes, help our campus constituents coordinate and leverage their social media efforts.

In its current state, this resource site will assist you with the following social media platforms: Facebook, Twitter, and Instagram.

Key Principles for Social Media Managers at WesternU:

  • Social media is about conversations, community, marketing and connecting with the audience and building relationships. It is not just a broadcast channel or a sales tool.
  • Be compelling, useful, relevant and engaging. Don’t be afraid to try new things.
  • Engage regularly – keep content fresh.
  • Funneling your audience to your website should be considered the primary “call to action.”
  • Use resources available to you on campus.

Popular Social Media Tools and Platforms:

Facebook: The world’s largest social network, with more than 2.7 billion monthly active users (as of June 2020). Users create a personal profile to share pictures, music, videos, and articles, as well as their own thoughts and opinions with friends, family and others they have connected with. Brands create pages and Facebook users can “like” brands’ pages.

Twitter: A social networking/micro-blogging platform. It is a service for friends, family, and coworkers to communicate and stay connected through the exchange of quick, frequent messages. People post Tweets, which may contain photos, videos, links, and text. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search. (280 character limit).

YouTube & Vimeo: Video hosting, video sharing and video watching websites.

Instagram: A social media platform that emphasizes photo and video sharing via its mobile app. You can take, edit, and publish visual content for your followers to interact with thorough likes, comments, and shares.

LinkedIn Groups: A place where groups of professionals with similar areas of interest can share information and participate in conversations.

General Social Media Best Practices:

Each social media platform has its own list of best practices however, we’ve outlined some of the practices commonly found to keep your presence strong and engaging. We hope these ideas spark conversations among social media practitioners on campus to learn from each other as we all explore these emerging platforms.