Social Media Overview
An evolving group of social media managers at WesternU, known as the Social Media Working Group, will keep this resource site fresh. This group’s mission is to offer direction and expertise to the WesternU community on social media strategy and best practice. While remaining committed to institutional branding, in the pursuit of innovative marketing outcomes, help our campus constituents coordinate and leverage their social media efforts.
In its current state, this resource site will assist you with the following social media platforms: Facebook, Twitter, and Instagram.
Key Principles for Social Media Managers at WesternU:
- Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool.
- Be compelling, useful, relevant and engaging. Don’t be afraid to try new things.
- Engage regularly – keep content fresh.
- Funneling your audience to your website should be considered the primary “call to action.”
- Use resources available to you on campus.
Popular Social Media Tools and Platforms:
Facebook: The world’s largest social network, with more than 1.49 billion monthly active users (as of June 2015). Users create a personal profile, add other users as friends, and exchange messages, including status updates. Brands create pages and Facebook users can “like” brands’ pages.
Twitter: A social networking/micro-blogging platform that allows groups and individuals to stay connected through the exchange of short status messages (140 character limit).
YouTube & Vimeo: Video hosting and watching websites.
Flickr: An image and video hosting website and online community. Photos can be shared on Facebook and Twitter and other social networking sites.
Instagram: A free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and then share them on a variety of social networking sites.
LinkedIn Groups: A place where groups of professionals with similar areas of interest can share information and participate in conversations.
General Social Media Best Practices:
Each social media platform has its own list of best practices however, we’ve outlined some of the practices commonly found to keep your presence strong and engaging. We hope these ideas spark conversations among social media practitioners on campus to learn from each other as we all explore these emerging platforms.