Public Affairs & Marketing
We tell the stories that capture WesternU’s excellence in teaching, advancements in research and commitment to service in a manner that builds awareness and engagement.
Vision & Mission
WesternU Public Affairs & Marketing vision is to be recognized for its best practices in creating deep and meaningful relationships with audiences to create recognition from a broader population and remain financially sustainable.
Our mission is to build brand awareness on a regional, national, and international level through innovative approaches, integrated messaging, compelling storytelling, and creative marketing solutions to advance the University’s vision and mission.
News & Media Relations
WesternU’s news team has written hundreds of stories over the years to promote the work of faculty, students, staff, and alumni. Through rigorous media relations work, the team memorializes institutional progress and raises the prominence of the WesternU brand as a whole.
Visual Design & Brand Identity
While WesternU’s brand aesthetics move forward with fresh, clean, modern design, the fundamental message never changes. The visual expression of our brand reinforces the strength of our institution in higher education and health care, while evoking the emotional bond between WesternU and its internal and external community.
We develop integrated campaigns throughout all channels of communication. We create rich marketing assets such as videos, websites, social posts, digital ads, print publications and email, just to name a few.
Strategic & Critical Communications
Public Affairs & Marketing is led by WesternU’s Chief Communications Officer. The department is responsible for ensuring the institution’s official and critical communications serve all constituents in a clear and concise manner, protect the institution’s reputation, and build WesternU brand awareness.