Brand Management

The WesternU brand is the sum of our name and visual identity — logos, colors, graphic elements and photographs or videos — and the perception and opinions of our internal and external audiences; it encompasses our reputation, the experience people have when they connect with us, our mission and values.

It is important that our brand is represented correctly across all platforms including internet, social media, email, digital signs and print. Current and prospective students, current and prospective employees, alumni, community members and donors should all be able to recognize our institution at-a-glance.

Consistent application of the brand:

• Enhances the University’s recognition and stature locally, nationally and internationally
• Ensures that we are not mistaken for any other institutions
• Protects the University’s reputation and trademarks from legal claims and misappropriation

WesternU Marketing & Communications maintains the right to approve, alter, or adjust brand guidelines for specific uses. Approval of an exception does not apply outside of the approved use. Marketing & Communications has the responsibility of respectfully intercepting any misuses of WesternU branding. We will make suggestions or supply revised designs.