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WesternU / Marketing & Communications / Brand Management / Logo Guidelines

Logo Guidelines

Western University of Health Sciences logo with a circular university seal on the left and “Western University of Health Sciences” text on the right, both in maroon.

The University logo is the identifying symbol for Western University of Health Sciences. This logo was first introduced in 2003 and is intended to be used as a single unit, not as separate elements. Consistent use of the logo enhances the University’s recognition.

The circle contains the University name, the osteopathic caduceus modified with a torch, mountains representing the University’s Southern California location, and the Latin phrase Educare, Sanare, Coniunctim — which translates to To Teach, To Heal, Together — the University’s original positioning statement.

  • The WesternU logo, name, seal, and wordmarks are the property of Western University of Health Sciences. Any unauthorized use or misuse is prohibited.
  • The fonts used in the logo text are New Baskerville, a strong, stable font with custom scaling and kerning, and is offset by the simple and modern Stone Sans Bold.
  • The logo is available in horizontal and vertical versions.
  • Do not allow the University logo or wordmark to appear blurry or pixelated. High resolution raster and vector logos are available for download.
  • The only acceptable colors for the University logo are all black, all white, or all burgundy. Choose the appropriate color so that the University name or logo remains legible (ex. a white logo on a dark background).
  • The logo should be used in the approved forms and may not be altered — including by rotating, stretching, adding or removing elements, recreating, changing the colors, or rendering in 3-D.
  • Do not place text or graphics over the logo.
  • Do not shrink the logo so that it cannot be reasonably read.
  • Maintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1⁄2 the width of circle and caduceus.

Using the University Logo when space & size is a problem

Sometimes the entire logo may not work due to space/size issues, such as on clothing or small branded promotional items. The decision to use the seal by itself should not be made by personal preference. It should only be used alone when the entire logo or wordmark will not work for a particular application. For questions, please contact Marketing and Communications.

Circular College of Osteopathic Medicine of the Pacific logo with a rod of Asclepius and “COMP” in the center; “1977” is written below.

WesternU logo History

The original logo was designed by Founding President, Philip Pumerantz, PhD, in 1977 for the College of Osteopathic Medicine of the Pacific (COMP).

When COMP became WesternU in 1997, the circle logo was redesigned to contained the University name, the osteopathic caduceus modified with a torch, and mountains representing the University’s Southern California location.

In 2003, the University logo was expanded to include the logo text, the Latin phrase Educare, Sanare, Coniunctim — which translates to To Teach, To Heal, Together — and a tagline.

In 2016, the tagline was removed from the logo, and the seal was cleaned up.

University Marketing and Communications has the responsibility of respectfully intercepting any and all misuses of WesternU branding. In such cases, we will make every effort to suggest and/or supply revised designs to assist our community with projects. Anyone using WesternU logos should be familiar with the institution’s logo policies.

Logo for Western University of Health Sciences, featuring the text "Western University of Health Sciences" above "WesternU" in red lettering on a light background.

University Wordmarks Our Name

The University should be referred to by one of only two names: “Western University of Health Sciences” or “WesternU.” Unlike logos with symbols or icons, a wordmark relies solely on typography to convey the brand’s identity, making it effective for building name recognition.

Why is this so important? “Western” does not distinguish our brand or convey our unique position as a comprehensive graduate university for the health professions.

There are two University wordmarks: The full University name and WesternU
  • Serif font (New Baskerville).
  • Upper and lowercase letters
  • No space between WesternU
  • Unique letter spacing (tracking) and line spacing (leading) have been applied for a clean, professional appearance.

    “Western,” “Western University,” “WU,” “WUHS” or any other combination of names, or any acronyms, are not acceptable.

    • New College and Department Lockups

    A more modern and flexible approach to the university brand that prioritizes our University name recognition, eliminates redundancy and confusing details, and accommodate a wide-range of uses in print and digital media.

    There are two types of lock-ups depending on the audience:  external audiences should see our full name wordmark and internal audiences should see the WesternU wordmark.

    External Audiences

    The full wordmark should be used for new audiences unfamiliar with, or external to, the University including prospective students, prospective employees, broad social media audiences and donors.

    • This elevates “Health Sciences” to equal stature and is legible at small sizes.
    • It will work well in a variety of media including email, social media, promotional items and apparel.
    • It is not necessary to use the seal with these new lock-ups, but it is an option.
    • There are horizontal and stacked versions.
    • The color options are two-tone burgundy, all black and all white.

    Internal Audiences

    The WesternU wordmark should be used for audiences familiar with, or internal to, WesternU including current students and employees, alumni, preceptors, established community partners, and targeted social media followers such as alumni Facebook groups.

    • It’s less formal and more compact for email headers, digital signs or promotional items.
    • It reinforces the use of our nickname and social media handles using WesternU.
    • It is not necessary to use the seal with these new lock-ups, but it is an option.
    • There are horizontal and stacked versions.
    • The color options are two-tone burgundy, all black and all white.

    Logo displaying “WesternU | Heatherington College of Osteopathic Medicine” in maroon text on a light background.

    Western University of Health Sciences logo with the text “Office of the President” in maroon on a light background.

    WesternU logo with text “Pumerantz Library” beneath it, all in maroon font on a light background.Text reads: “Western University of Health Sciences. Office of Student Success and Student Life.” Maroon text on a white background, with a horizontal line separating the two sections.

    Download Logos

    To ensure that you are using the most up-to-date and official set of logos and lock-ups, please download from the WesternU Photoshelter. (WesternU SSO required)