Logo Guidelines

The University Logo

The University logo is the identifying symbol for Western University of Health Sciences. Consistent use of the logo enhances the University’s recognition. The logo must appear on every publication. Correct and consistent use will ensure that it acts as a highly recognizable brand identifier for the University.

• The logo may be used only in approved form and may not be altered except where otherwise noted.
• The WesternU logo is the property of Western University of Health Sciences. Any misuse of the logo, the University’s name or image, is prohibited.
• The fonts used in the logo text are New Baskerville, a strong, stable font with custom scaling and kerning, and is offset by the simple and modern Stone Sans Bold.
• The logo is available in horizontal and vertical versions. Either version may be used to best suit each individual project.

Logo History

The original logo was designed by Founding President Dr. Philip Pumerantz in 1977 for the College of Osteopathic Medicine of the Pacific (COMP). When COMP became WesternU in 1996, the logo eventually evolved into the current version. The logo consists of the University circle and caduceus, and logo text. The logo is designed, and is to be used as, a single unit, not as separate elements (with some exceptions where noted). The circle and caduceus contain the University name, the osteopathic caduceus, mountains representing the University’s Southern California location, and the Latin phrase Educare, Sanare, Coniunctim, which translates to To Teach, To Heal, Together, the University’s original positioning statement.

University Seal

Typically, institutions of higher education reserve the University seal for only the most formal occasions, such as degrees and certificates or official communications from the Board of Trustees, Office of the President, or Office of Communications. At WesternU, we embrace the seal (or “meatball”) as part of our logo design. Given our frequent usage, we must be even more resolute in the handling of our logo.

Sometimes referred to as the seal, pin/patch, circle, and caduceus, or “meatball,” this is derived from the original COMP logo. It evolved into its present University iteration when the College transitioned to a University in 1996.

• As with all University and College logos, these may be used only in approved form and may not be altered.
• This logo is intended mainly for pins and arm patches but is allowed to be used as a stand-alone under certain conditions.
• This logo is recommended for internal use only (on-campus fliers and signage, emails, etc.). It should not be used externally, meaning outside the University (except in some cases of clothing or other promotional items).
• This logo can be used on shirts and other promotional items. However, use of the entire logo is encouraged unless space restrictions dictate otherwise.
• A line of text such as department name can be added underneath the meatball However, for branding and design purposes, avoid wrapping text around this logo.

The Hybrid Logos

College logos, sometimes called Hybrid Logos, appear in horizontal and vertical configuration. The tag line has been removed and replaced with the College. These logos were based upon the University logo and were approved by the president, the provost/chief operating officer, and the dean of each College beginning in March 2006.

As with all University and College logos, these may be used only in approved form and may not be altered.
Maintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1/2 the width of circle and caduceus. This is a general rule as there will be times when the logo will appear on top of a photo or graphic and the space requirement may not be able to be strictly applied.

Public Affairs & Marketing has the responsibility of respectfully intercepting any and all misuses of WesternU branding. In such cases, we will make every effort to suggest and supply revised design or materials to assist our community with projects. Any internal representative using WesternU logos should be familiar with the institution’s logo policies.

Correct use of University Logos

SIZE REPRODUCTION LIMITS

• Do not shrink the logo so that it cannot be reasonably read.
• In order to retain the quality of the WesternU logo, it should never be reproduced so that the horizontal version is less than 2 inches wide or that the vertical version is less than 11⁄4 inches wide. That is the size currently on WesternU business cards.
• If the entire logo will not work due to size/space considerations.

MINIMUM SPACE REQUIREMENTS

• Be sure to leave adequate space surrounding the logo.
• Maintain a consistent margin of clear space around the logo at all times. Clear space should be equivalent to 1⁄2 the width of circle and caduceus. This is a general rule as there will be times when the logo will appear on top of a photo or graphic and the space requirement may not be able to be strictly applied.

WHERE TO USE

These versions of the University logo are to be used on University stationery, on any kind of external communications, the University website, and all printed materials for general consumption including, but not limited to, brochures, magazines, advertising and marketing materials.

Using the University Logo when space & size is a problem

Sometimes the entire logo may not work due to space/size issues, such as on pencils, pens, or other small branded promotional items. In those instances, the meatball or the logo text can be used alone. Generally speaking, when dealing with small sizes, the logo text will be more readable than the meatball due to its larger font size.

The decision to use the circle and caduceus (meatball) or the logo text by itself should not be made by personal preference. They should only be used alone when the entire logo will not work for a particular application. For questions, please contact University Public Affairs & Marketing.

The meatball or logo text can be used on shirts and other promotional items, however, use of the entire logo is encouraged unless space restrictions dictate otherwise.

Class, Club, and Student Organization Logos

The University allows student clubs, classes, and organizations to design and submit their artwork for approval. The logos are subject to review from University Student Affairs, and We receive a wide range of designs, all with varying degrees of similarities, differences, goals, design skills, etc. Because of this, the decision to approve or reject a logo can appear rather subjective. However, the goal is to avoid any logos that tend to appear as new or redesigned College or University logos, or any that violate the guidelines set herein.

Be sure your design is approved by the organization’s national or regional group, if applicable, before submitting to University Student Affairs (USA). Also, be sure to submit to USA prior to having any work done by a vendor. The design will not be approved simply because money has already been spent and protocol was not followed.

A vendor’s inability to reproduce any part of a University/College logo will not result in a modification of the logo. The WesternU Campus Store deals with several vendors capable of high-quality reproduction of our logos. Please check with the bookstore for more information.

Unacceptable Logo Treatments

• Do not change the color of the logo. The only acceptable colors are all black, all white, all burgundy, and limited gold foil applications.
• Do not stretch the logo out of shape.
• Do not embed the University seal/meatball within other images.
• Do not allow the logo to appear fuzzy or grainy.
• Do not use pieces of the logo to create new logos.
• Do not screen back and place text over the logo.
• Do not reconfigure any part of the logo.
• Do not create unauthorized versions of the logo.
• Do not place logo behind patterned or gradient overlays.
• Do not place images or graphics over the logo.
• Do not rotate the logo.
• Do not create word art of the University name.
• Do not use the University name or logo on copyright protected materials.
• Do not combine the WesternU logos with other logos.
• Do not animate or apply 3D effects to the logo.

Having primary responsibility over the WesternU brand, please note that Public Affairs & Marketing maintains the right to approve, alter, or adjust brand guidelines for specific uses.